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West Greenville Rebrands as The Village

A lively street in The Village of West Greenville with shops and people enjoying the day.

News Summary

West Greenville has officially rebranded itself as The Village, a fresh identity unveiled during an exciting launch event at Six & Twenty Distillery. Spearheaded by Clemson University students, this initiative aims to create a unique vibe separate from downtown attractions, embracing the area’s rich history while infusing modernity. A new website has also been launched to showcase local businesses and events, promising a bright future for The Village community.

Big Changes Are Happening in West Greenville

West Greenville is buzzing with excitement as the local Business Association has officially unveiled a brand-new identity for the area! What was once known as the Village of West Greenville will now be referred to simply as “The Village.” This fresh name change aims to set the area apart from its neighboring downtown attractions and create a unique vibe that residents and visitors can embrace.

A Fun Launch Event

The news broke during a lively event held at the popular Six & Twenty Distillery on the 22nd of April. It was a fantastic gathering with community members buzzing about the exciting changes coming to the area. Local business owners and neighbors came together to celebrate a new chapter and look forward to what lies ahead.

A Student-Powered Rebranding

So, what sparked all this change? The rebranding efforts were spearheaded by a group of talented students through Clemson University’s Cadency program, which is a student-led marketing agency. These bright minds dedicated their time and skills to create a modern and vibrant image for The Village. This project hasn’t been a last-minute decision; it has been in the works for quite some time, with careful planning and strategizing behind the scenes.

Creating a Unique Identity

One of the main goals of the rebranding was to carve out a distinctive identity for The Village that feels separate from the bustling downtown West End. The idea is not just to change the name but to encapsulate the spirit of The Village, which boasts a rich history of being a textile mill junction. Also, with its historical connections to baseball, the branding team went above and beyond to capture the essence of this charming locale.

Community Involvement

As part of the rebranding process, input was gathered from local business owners and surveyed communities to get a better sense of how The Village is perceived. Themes that emerged during this process included “creative,” “bohemian,” “artsy,” and “busy.” Such feedback has been instrumental in shaping the overall vision and feel of the new brand—making sure it resonates with everyone who cherishes the area.

Introducing the New Website

Alongside the rebranding, The Village has launched a shiny new website at villagewgvl.com. This informative platform showcases all the exciting happenings in The Village. Visitors can explore a timeline that dives into The Village’s history, discover an events page, and even browse a detailed map that highlights nearly 100 local businesses. It’s the ultimate resource for anyone looking to connect with what The Village has to offer—whether you’re a longtime resident or a first-time visitor.

A Bright Future Ahead

The rebranding initiative hasn’t just infused a fresh coat of paint on the area; it has sparked a sense of pride and excitement among residents and businesses alike. With the determination of local entrepreneurs and student innovators, The Village is on its way to becoming a go-to destination that reflects its rich history while embracing modernity. It seems that big things are on the horizon for this community, and everyone is invited to join in the fun!

So whether you’re planning a weekend outing or simply curious about the fresh changes, make sure to check out The Village and support the local charm that makes it so special. The journey of rebranding is just the beginning, and one thing is for sure: The Village is ready to shine!