Tōdem Brands owner seeks deeper meaning beyond branding

Greenville entrepreneur creates brand identity that goes beyond design

Greenville, South Carolina – March 4, 2024 – Rhem Galloway, owner of Tōdem Brands, a Greenville-based branding company, is on a mission to create brands that go far beyond just designing a logo. Through her work, Galloway aims to uncover the heart and soul of a business, infusing it into every aspect of the brand.

Discovering the Impact of Branding

Galloway’s journey began during her undergraduate and graduate studies in graphic design. After working for various marketing consultants and freelancing, she realized that her favorite part of the process was the transformative effect of brand identification on businesses.

“We did that for the owner, but then also, you could tell a difference with the employees as well,” Galloway said. “They had more to latch on to, and to connect within the company.”

The Heart of Tōdem Brands

Galloway’s realization led her to create Tōdem Brands, a company that represents her personal interests and values. However, her focus went beyond design. The heart of Tōdem Brands lies in its ability to make a positive change in the lives of others.

“It’s not just about the logo but about how a brand can infuse other aspects of business and act as a guardrail for how that company is conducted,” Galloway explained. “It impacts the culture, employee appreciation, and understanding.”

A Workplace Built on Balance

As a business owner and a mother, Galloway understands the importance of work-life balance. The tight-knit Tōdem Brands team consists of women, many of whom are also moms. Galloway intentionally created a workplace with flexible schedules, allowing her and her employees to prioritize their personal lives.

“I had a line that I would just say, ‘Don’t compare yourself to Picasso.’ It’s okay if you’re not Picasso,” Galloway shared. “There’s still plenty of room to be incredibly good at what you do.”

The Meaning Behind the Name

The name “Tōdem” is a stylized version of the word “totem,” which represents a physical manifestation of a group or concept. By using the phonetic spelling, Galloway emphasizes the importance of recognizing a brand’s essence. The name holds a double meaning, addressing the identity of the brand and ensuring its clarity.

Looking Ahead

Galloway’s focus on creating brands with a deeper meaning has gained attention from businesses seeking a unique approach to their branding. As Tōdem Brands continues to grow, Galloway plans to expand the company’s reach and impact. She hopes to inspire other entrepreneurs to embrace the power of branding to create positive change in their businesses and communities.

About Tōdem Brands

Tōdem Brands is a Greenville-based branding company founded by Rhem Galloway. The company specializes in creating brands that go beyond design, infusing the heart and soul of the business into every aspect of the brand. With a focus on positive change and employee appreciation, Tōdem Brands aims to transform businesses and create lasting connections with customers and employees.

Contact Information

Rhem Galloway

Owner, Tōdem Brands

Phone: (555) 123-4567

Email: rhem@todembrands.com

Website: www.todembrands.com

Disclaimer

This press release is for informational purposes only. The information does not constitute advice or an endorsement of any kind. Any reliance you place on such information is therefore strictly at your own risk.