News Summary
Greenville’s marketing scene is abuzz as Kat Shafer is appointed president of EP+Co. With a unique background in athletics and a two-decade career within the agency, she is set to drive its strategic vision and navigate the evolving marketing landscape. Shafer’s leadership approach, shaped by her experiences as a varsity rower, promises creativity and adaptability as EP+Co embraces new industry challenges and opportunities for growth.
New Leadership at EP+Co: Kat Shafer Takes the Helm
In the bustling city of Greenville, a wave of excitement is making its way through the marketing community as Kat Shafer steps into her new role as the president of EP+Co. A highly respected figure, Shafer is not just known for her leadership abilities but also for her remarkable journey that intertwines passion for rowing with a commitment to innovative marketing strategies.
A Champion on and Off the Water
Before making her mark in the marketing world, Shafer had already made history as a pioneering member of Clemson University’s sports teams. In 2002, she helped launch Clemson’s first-ever varsity rowing team, all while earning accolades as the first All-ACC women’s rower at the institution. This early commitment to teamwork and discipline has evidently shaped her approach to leadership.
Climbing the Ranks
After graduating from Clemson, Shafer began her career working in marketing within a financial services firm in Greenville. But her ambition led her to jump into EP+Co as a junior account executive. Over the course of 20 years, she steadily climbed the ladder through various roles, showcasing her talent and dedication. In 2016, she became the managing director and, just four years later, achieved the role of chief client officer.
From New York to Greenville: A Homecoming
Shafer spent 16 years building her career in EP+Co’s New York office. When she returned to Greenville, she was pleasantly surprised by the city’s transformative growth. This new perspective gives her an exciting challenge as president—taking EP+Co to new heights while embracing the changes that are reshaping the marketing landscape.
The Dynamic Work Environment
EP+Co isn’t your run-of-the-mill agency; it’s a vibrant workplace with around 130 employees split between the Greenville and New York offices, plus an additional 30 working remotely. The agency successfully combines traditional agency-of-record work with project-based demands from clients, with a notable 40% of their work being project-based. This flexible model speaks volumes about Shafer’s vision, which is firmly rooted in adaptability.
Employee Connections that Matter
One standout aspect of EP+Co is its impressive employee retention rate. On average, executives stay for about 14 years, while regular employees enjoy a six-year tenure. This loyalty is a testament to Shafer’s belief that colleagues are akin to family, which fosters a supportive and interconnected working atmosphere where creativity can truly flourish.
Navigating an Evolving Marketing Landscape
As the marketing industry continues to change, Shafer emphasizes the growing trend of clients outsourcing services despite an increase in internal hiring. This evolution presents an exciting opportunity for EP+Co to redefine its role in helping clients navigate the complexities of modern marketing, especially with the rise of artificial intelligence impacting traditional business practices.
A Vision for the Future
Shafer has ambitious goals for EP+Co, striving for enhanced national recognition by the end of 2025. With her leadership style heavily influenced by her athletic background, she believes in leading with authenticity and full commitment. The dynamic and ever-evolving nature of her role only adds to the fulfillment she finds in her work.
Conclusion
As Kat Shafer embraces her new responsibilities at EP+Co, the marketing world watches with anticipation. With her unique background and a keen eye on industry innovations, one thing is clear: Shafer stands poised to steer EP+Co into an exciting new era, where creativity and strategy go hand in hand, much like her experiences on the rowing team. For the employees and clients of EP+Co, the future looks bright!
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HERE Resources
Kat Shafer Leads EP+Co into a New Era in Greenville
Additional Resources
- Clemson Rowing 2024 Fall Schedule Announcement
- Clemson Rowing National Signing Day
- Clemson Roommates Set Rowing Record
- Clemson Names New Rowing Head Coach
- Encyclopedia Britannica: Rowing
- Google Search: Rowing News
