Greenville County’s Habitat for Humanity Welcomes New Leadership and Tackles Housing Challenges

Greenville County’s Habitat for Humanity Takes on New Leadership and Challenges

In Greenville County, Habitat for Humanity is gearing up for a new era as it embraces fresh leadership and innovative ideas while working diligently to dispel myths surrounding its mission of homeownership. After nearly forty years of dedicated service, the organization is excited about what’s on the horizon, particularly with the upcoming transition to LaTonya Phillips, who will be stepping into the role of President in January.

A New Chapter

Phillips takes the reins at a time of great change. Former CEO Monroe Free, who has led the organization for 16 years and recently received South Carolina’s highest civilian honor, the Order of the Palmetto, announced his retirement about two years ago. Following a thorough search for his replacement, Phillips was selected, having previously collaborated with Free as Chair of the Habitat Board of Directors. “It’s been a great privilege to work alongside Free, and the experience has prepared me well for this new challenge,” she expressed.

Though Phillips’ background isn’t the typical path one might expect for leading a nonprofit—coming from careers in banking, health care, and IT—she believes this diverse experience gives her a unique perspective. “I’m not afraid to think big and keep our mission at the forefront. This is my North Star,” she stated.

The Mission of Homeownership

Habitat for Humanity was founded in 1985 in Greenville County and has succeeded in building over 420 homes. The organization not only constructs homes but also aids another 25 to 35 families each year by repairing and weatherizing existing residences. Phillips emphasizes that the goal has always been to provide more than just a roof over someone’s head. “When a Habitat home is built, it’s not just about the house. It’s about creating a safe, nurturing environment where families can thrive,” she explained.

Growing Together

A significant new initiative for Habitat is the collaboration with Laurens County Habitat, which will ignite fresh strategies for serving families in both communities. Phillips stated, “We’re exploring models that include duplexes, condominiums, and townhomes to accommodate the growing need for affordable housing. The number of people we can assist expands dramatically when we think beyond just single-family homes.”

Debunking the Myths

Despite the organization’s inspiring work, misconceptions linger about its operations. Phillips is keen to set the record straight. “It’s a huge misconception that Habitat homes are given away for free. We provide a hand-up, not a handout. Our participants are employed, often juggling multiple jobs, yet still struggle to find affordable housing,” she shared. The reality is, since the onset of COVID-19, home prices have skyrocketed, making it even more challenging for many to secure a place of their own.

In fact, the average home value in Greenville County is projected to be around $320,175 in 2024, with median listing prices climbing to approximately $387,900 earlier this November. “The need is clear,” Phillips asserted. “We’re serving those who feel priced out of the market—hospital workers, teachers, police officers, and firefighters, to name a few.”

A Rigorous Path to Homeownership

Contrary to popular belief, getting a Habitat home is not simply a matter of filling out a form. Interested families go through a strict application process that requires them to improve their credit, take financial literacy classes, and demonstrate their ability to pay a mortgage along with associated costs. “Our process is similar to what you’d go through at a bank, but we walk alongside our participants, supporting them at every step,” Phillips added.

Building Community and Future

It’s during this challenging journey that Phillips hopes to build connections between volunteers, professionals, and future homeowners. With a foreclosure rate of just 0.4%, the organization’s success speaks volumes about their commitment to helping families secure safe living environments. “We are all about creating generational wealth and ensuring a brighter future for our residents,” she affirmed.

Phillips strongly believes that homeownership can be life-changing. “It’s about security and the peace of mind that comes with being able to lay your head down every night without fearing what surprise tomorrow might bring,” she said passionately.

As Habitat for Humanity in Greenville County embarks on this exciting new chapter with vibrant leadership and innovative strategies, the community can look forward to a future filled with hope, opportunity, and a clearer path to homeownership for deserving families.