The runway at Greenville Fashion Week 2024, embodying the spirit of spring.
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Sponsor Our ArticlesGreenville Fashion Week 2024 kicked off with the theme ‘Greenville in Bloom,’ featuring stunning designs that encapsulated spring. Local and visiting fashion enthusiasts gathered at White Whale Studios to witness captivating collections, emerging designer competitions, and social initiatives. The event highlighted creativity and community spirit, raising funds for Safe Harbor, an organization addressing domestic violence. With established talents and emerging designers like Jon Pierce and Lauren Gibson, the week celebrated a vibrant fusion of fashion, love, and support, proving that Greenville is blossoming in both style and compassion.
This year, the bustling city of Greenville transformed into a vibrant spectacle as the highly anticipated Greenville Fashion Week 2024 kicked off, celebrating the theme “Greenville in Bloom.” With stunning designs that brought the essence of spring to life, local and visiting fashion enthusiasts gathered to experience a whirlwind of color, creativity, and compassion.
White Whale Studios served as the perfect backdrop for this spectacular event. The location was carefully chosen to underscore the romance often associated with weddings, blending beautifully with the floral and pastel outfits that graced the runway. Each collection on display captured the enchanting spirit of the season, making it impossible for attendees to resist the vibrant aesthetics.
The week was also marked by excitement as it featured the emerging designer competition and a thrilling Top Model contest. The first label on the runway was none other than Any Old Iron, a trendy grungy western brand adored by celebrities like Beyoncé and Taylor Swift. Attendees were captivated by outfits styled with cowboy hats and boots that seamlessly blended lace and sparkles—an edgy yet elegant mix.
Winning the hearts of the crowd, Lauren Gibson, last year’s emerging designer competition winner, showcased her collection “The Rhinestoned Gypsy.” Her modern Western fashion was resplendent with glitz and fringe, taking the audience on a dazzling ride through fashion’s wild side. Maximalist designs by Laura Citron, characterized by thousands of sparkles, also stood out, making their way into the pages of prominent fashion publications.
This year’s fashion week wasn’t just about the glitz and glamour; it also shone a light on a significant cause. Partnering with Safe Harbor, an organization devoted to combating domestic violence in South Carolina, Greenville Fashion Week held a charity dinner prior to the main events. Funds raised during this dinner highlighted the community’s collective effort to support those in need.
The excitement didn’t fade with just established designers. The emerging designer competition provided a fantastic platform for budding fashion talents to showcase their creativity. Jon Pierce clinched the title of the 2024 emerging designer, igniting inspiration with his innovative vision. Meanwhile, the Top Model contest saw 2023 Top Model Hannah Pearson bidding an emotional farewell to the audience, reminiscing about an unforgettable year. In a moment overflowing with joy, Isabella Covington was crowned the 2024 Top Model, delighting her fellow contestants.
The magnificent Poinsett Bride presented a breathtaking array of wedding dresses that ranged from traditional to modern styles. The audience was further enthralled by Alex Foxworth’s sustainable fashion collection named “Salacious Fruit.” The collection drew inspiration from Asian cinema, demonstrating how culture and sustainability can harmoniously intertwine in fashion.
Dillard’s showcased a diverse spring and swim collection, emphasizing representation with models of varying ages, races, and genders. To cap off the evening, Tygerianlace presented maximalist glittery designs that sparkled under the lights, leaving the audience wanting more. The cherry on top was the exquisite 2024 Greenville gown, designed by Yelena Exclusive Atelier, embodying the blooming theme with a stunning floral blue dress.
As Greenville Fashion Week celebrated its seventh year, it is clear that this beloved event has grown leaps and bounds. Those interested in participating in next year’s activities can visit the Greenville Fashion Week website for more information.
Moreover, the local business scene is buzzing with growth, particularly with initiatives like Unbox the Dress, a Winston-Salem-based company repurposing vintage wedding dresses. Founded by Grace Lightner and her mother, this innovative business relocated to a spacious 12,500-square-foot facility due to its remarkable success, processing thousands of orders and reaching impressive revenue milestones.
As the curtains fall on this year’s fashion week, it’s clear that Greenville is not just a city blooming with style; it’s also a community blossoming with love and support. Here’s to a stylish future ahead!
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