Furman University Master of Arts in Strategic Design students win local student American Advertising Awards

Students from Furman University’s Master of Arts in Strategic Design (MASD) program were recognized with one Gold ADDY and six Silver ADDYs at AAF Greenville’s 2024 American Advertising Awards Gala. The event, which took place on March 9, 2024, in Greenville, SC, recognizes and rewards creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local American Advertising Awards Student Division is the first of a three-tier, national competition that represents the true spirit of creative excellence by recognizing all forms of advertising and cultivates the highest creative standards in the industry.

Gold ADDY Winner and Recognitions

Second-year student Fiona Newall of Clemson, SC, received the program’s one Gold ADDY for a poster she created for “The Pretty Ugly Pink Tax” and two Silver ADDYs. Newall’s Gold ADDY-winning entry will move on to compete at the district level, which includes students in South Carolina, North Carolina, and Virginia. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

“Fiona’s work showcases what it truly means to be a MASD student. We are proud of not only her accomplishments but all the accomplishments of our students,” said MASD program director Marta Lanier. “Participating in the American Advertising Awards competition offers our design students a valuable opportunity to gain recognition within the industry, and establish a competitive edge in their careers by demonstrating their ability to produce innovative and impactful design work.”

MASD student winners include:

• Sales Promotion: Packaging
  • Silver ADDY – Fiona Newell for “Mrs. Meyer’s A Clean Smile”
  • Silver ADDY – Fiona Newell for “The Happy Hikers”
  • Silver ADDY – Oliver Smith for “Weed and Wheels”
• Out-Of-Home: Poster
  • Gold ADDY – Fiona Newell for “The Pretty Ugly Pink Tax”
• Integrated Campaigns: Integrated Brand Identity Campaign
  • Silver ADDY – Grace van Rij for “May’s Material”
  • Silver ADDY – Elizabeth Hendrix for “For Love & Lemons: The Lemon Days”
• Elements of Advertising – Visual: Logo Design
  • Silver ADDY – Elizabeth Hendrix for “For Love & Lemons: The Lemon Days”

Furman’s Master of Arts in Strategic Design offers an immersive program providing an advanced understanding of design, business, and communication theory. The curriculum focuses on integrated communication management and strategy, fostering a creative, professional environment. Graduates emerge with hands-on experience, a portfolio, and an established industry network. To learn more, contact program director Marta Lanier at marta.lanier@furman.edu.

About AAF Greenville

An affiliate of the American Advertising Federation (AAF), AAF Greenville is a non-profit professional trade association of professionals in the creative fields dedicated to advertising excellence in and around the Greenville, SC, region. AAF Greenville is part of District 3, which represents Virginia, North Carolina, and South Carolina. The district organization serves as the area’s unified voice for advertising and is comprised of state chapter officials. There are a total of nine chapters across the three states. AAF Greenville has been around since 1953 and has a full board of 10–15 volunteer professionals and 50+ members. Its goal is to encourage interest and development amongst organizations, individuals, and students in the local advertising industry by offering an array of opportunities like seminars, award presentations, scholarship funds, networking events, and more.

The AAF is a national organization empowered by 30,000+ professionals in 150+ professional advertising clubs, 140+ college chapters, and 60+ corporations. The AAF works to advance the broad interests of the advertising industry, including the freedom to truthfully advertise legal products.