Furman University Sees Surge in Applications Amidst National Trends
GREENVILLE — In a striking development, Furman University has reported a remarkable increase in student applications, showing growth of 30 percent compared to the same time last year. This surge comes amidst a challenging climate for higher education institutions nationwide.
Details of the Increase
As of mid-March, Furman University received 10,674 applications, a significant jump from the 8,210 applications recorded in the previous year. The growth at Furman is notably higher than the national average, where the Common App indicated a 6 percent increase among participating colleges and universities.
Reasons Behind the Growth
Emily Schuck, Furman’s vice president for enrollment management, has shared insights into what is driving this increase in interest. She attributes the rise to enhanced recruitment strategies and the university’s strengthening brand. In light of the recent Supreme Court decision that eliminated race-based affirmative action in college admissions, these strategies have become even more crucial.
Additionally, delays in the rollout of the federal financial aid application, known as FAFSA, have posed challenges for many students, making the timing of Furman’s application surge even more noteworthy. The school aims to maintain a class size of about 650 students with an acceptance rate of under 50 percent.
Outreach Initiatives
To reach aspiring students more effectively, Furman has shifted its recruitment approaches. Schuck stated that the university has started connecting with students earlier in their high school careers, focusing on digital outreach to enhance engagement. The university has even implemented a LinkedIn campaign aimed at parents, along with targeted digital ads in areas near high schools.
In an effort to highlight the value of a Furman education, the institution is now more openly discussing the cost of attendance, which approaches $80,000 annually before financial aid. Schuck emphasized that the university offers significant, high-impact experiences that prepare students for meaningful lives after graduation.
Instead of traditional marketing materials, Furman is now fostering connections between prospective students and alumni, providing a more personalized experience. The school has also reported that prospective students are visiting campus more frequently, attending three to four visits on average, a notable increase compared to one or two visits pre-COVID.
Looking Ahead
As Furman navigates this positive growth in applications, it remains to be seen how many of these applicants will choose to enroll. With the school still accepting applications after the spring deadline, these figures may continue to rise.
Community Engagement
The Greenville community remains vibrant with various events and activities. Notably, country music star Blake Shelton is scheduled to perform in the area during his 2025 nationwide tour. Families can also enjoy free outdoor movies at Falls Park every Thursday night.
Broader Context
As higher education faces some hurdles, Furman University’s recent growth serves as a hopeful example of adaptability and strategic planning. With innovative outreach efforts and a focus on personalized experiences, the university is not only attracting more applicants but is also setting a precedent for other institutions during these challenging times.
