Custard and Burgers Reunion
Hey there, Greenville! Get ready to treat your taste buds because there’s some exciting news on the horizon: Freddy’s Frozen Custard & Steakburgers is making its *comeback*! That’s right, folks! The beloved fast-food chain will soon be back in town, serving those delicious steakburgers and mouthwatering frozen custard that we all know and love.
This new chapter for Freddy’s in Greenville is being spearheaded by some big names, including Denver Broncos offensive guard and Wichita native Ben Powers. He’s teaming up with local partners Brett Rickert and Brian Stevens from GVL Hospitality. Interestingly, all three of them have a long history together. They went to the same high school back in Kansas, and Stevens and Powers were even next-door neighbors!
Now, you might be wondering, why did Freddy’s disappear from Greenville in the first place? There was a location on Woodruff Road that opened back in 2015, but it eventually closed its doors due to some setbacks. As Rickert explains, “Some of those stores that were there and closed weren’t run the greatest. So we’re here to change that.” Who wouldn’t want to see a fresh start for a great brand?
With a strong development agreement in place with Freddy’s corporate that starts in 2026, the trio has ambitious plans. They’re looking to open 10 stores across the Greenville market by 2031! Talk about a tasty expansion! The aim is to stretch from Interstate 385 to hotspots like Woodruff Road, Pelham Road, Haywood Mall, and even cities like Duncan, Mauldin, Greer, Simpsonville, and WO Ezell Boulevard near Spartanburg.
For Rickert, the journey began years ago when he worked for Freddy’s corporate office before deciding to come to South Carolina to franchise the now-beloved brand. He says, “I was trying to find a kind of big small-town-feeling cities. We landed on Columbia first but always had interest in getting into Greenville.” And now it’s happening!
Currently, there’s just one Freddy’s location operating in the Upstate, found at 4845 Calhoun Memorial Highway in Easley. The return of Freddy’s to Greenville is more than just about burgers and custards; it’s about creating a strong community presence and effectively serving this vibrant city with a bustling food scene.
Expect a warm, friendly atmosphere when you walk into the new Freddy’s locations, along with their famous steakburgers, crispy shoestring fries, and, of course, that beloved frozen custard. Whether you’re after a sweet treat or the perfect meal, Freddy’s is all set to cater to your cravings. Plus, with the lessons learned from previous locations, this new venture looks poised for success!
So, mark your calendars and start counting down to 2026! The return of Freddy’s Frozen Custard & Steakburgers is an event we can all look forward to, bringing with it the prospect of delicious food and a revitalization of the local dining scene. The excitement is real, and we can’t wait to munch on those juicy burgers while enjoying some chilly custard!
Stay tuned for updates from our friendly team as the launch date approaches. In the meantime, savor your favorite meals, and get hyped for *everyone’s* new favorite spot to chill and dine!
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