Duke's Mayo: A Southern Staple
Sauer Brands, the company behind Duke’s Mayo, is being acquired by Advent International for the second time in five years. This acquisition highlights Duke’s Mayo’s growth as the fastest-growing brand in the mayo market, alongside notable products like Mateo’s Gourmet Salsa. The acquisition signals a bright future for the beloved condiment, which has been a Southern staple since 1917. The Duke’s mayonnaise plant in South Carolina produces an impressive volume daily, and local partnerships are further solidifying its place in the community.
Attention all mayonnaise lovers! Big news is bubbling up from the world of condiments. In a recent announcement, it has been revealed that Sauer Brands, the company known for the beloved Duke’s Mayo, is gearing up to be acquired by Advent International. This marks the second time in just five years that Advent is taking the reins of Sauer Brands, and it has everyone talking!
Duke’s Mayo has a rich history that dates back to 1917 when it was founded by Eugenia Duke. Her journey began during World War I when she made homemade mayonnaise to sell with sandwiches to soldiers at Camp Sevier. What started as a simple kitchen project quickly blossomed into a household name loved across the South and beyond.
On January 6, 2025, Advent International announced the agreement, making waves in the food industry. While the transaction details remain under wraps, one thing is certain: there is a bright future ahead for Duke’s Mayo and Sauer Brands. This company not only produces Duke’s popular mayonnaise but also offers Mateo’s Gourmet Salsa and Kernel Season’s popcorn seasoning among other tasty treats.
With a more than 135-year history, Sauer Brands has become a staple in many households. Advent International, which currently manages assets worth approximately $88.88 billion, has seen incredible potential in growing the company further. The spotlight is certainly on Duke’s Mayo, which is currently experiencing phenomenal growth in the mayo category, boasting the title of the fastest-growing brand in the segment and standing tall as the seventh fastest-growing brand in grocery stores overall!
Did you know that the Duke’s mayonnaise plant located in Mauldin, South Carolina is a powerhouse? It produces a staggering 850,000 pounds of mayonnaise every day! The company also has production facilities in Richmond, Virginia, New Century, Kansas, and San Luis Obispo, California. That’s a whole lot of creamy goodness coming out of their kitchens!
As if the excitement couldn’t get any greater, the Mayo Trail in Greenville, South Carolina, is celebrating Duke’s Mayo by partnering with 20 local restaurants. These eateries feature special dishes that include the iconic condiment, proving that Duke’s Mayo holds a special place in South Carolina’s culinary heart.
Also happening in the Upstate area is the Upstate SC Boat Show scheduled for January 23-26 at the Greenville Convention Center. For those looking to take a break from mayonnaise talk, this event promises to showcase a variety of boats and suppliers, fun for the whole family! Ticket prices are $8 for adults, $7 for students and seniors, and free for kids under 12.
And speaking of gathering, don’t miss the chance to explore the versatile Duke’s Mayonnaise through a cookbook written by Ashley Freeman. It’s filled with delicious Southern recipes that highlight the unique taste of Duke’s Mayo, known for its lack of added sugar, higher egg content, and that signature “twang” everyone talks about!
In conclusion, it’s a thrilling time for Duke’s Mayo and Sauer Brands as they embark on this new chapter with Advent International. As fans eagerly await updates on the acquisition, one thing is for sure: Duke’s Mayo will continue to be a beloved fixture in kitchens and on tables everywhere!
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