Wimp: A New Decaffeinated Coffee Brand Blooming in Greenville
Greenville is buzzing with excitement as a new coffee brand, Wimp, hits the market. Founded by local entrepreneur Matthew Smith, this unique brand focuses on creating delicious decaffeinated coffees that aim to satisfy not just your taste buds, but also your health concerns.
How It All Started
The idea for Wimp sparked during a moment of personal reflection for Smith, who found himself sipping on a nonalcoholic beer while exploring his own health journey. Having recently recommitted himself to a life centered on well-being, he found himself struggling with feelings of anxiety even after making positive lifestyle changes. The realization hit him that caffeine could be playing a part in that.
“It just seemed like some people are anxious and other people aren’t,” Smith recalled. After diving into research, he discovered that eliminating caffeine could be a simple yet effective solution to improve his overall wellness. Following through with his newfound knowledge, he made the leap and cut caffeine from his life altogether.
Finding a Flavorful Solution
While Smith enjoyed the benefits of better sleep and reduced anxiety, he encountered a new problem. Coffee was one of his favorite beverages, and finding a decent decaffeinated option proved challenging. Smith explored various brands but noticed that many decaf coffees left much to be desired. Some even used chemicals like methylene chloride in the decaffeination process, something he simply couldn’t support.
Then inspiration struck! Smith began to take notes from the success of companies like Athletic Brewing Co., known for its tasty nonalcoholic beers, and the catchy branding seen with products like Liquid Death. Drawing on these influences, he set out to create a decaf coffee brand that wouldn’t just taste good, but would also be ethical and enjoyable.
Making It Happen
To bring his vision to life, Smith partnered with Matt Patch, a master roaster who previously worked with Junto Coffee. Together, they crafted Wimp, and the duo quickly joined the ranks of other local entrepreneurs who are passionate about the coffee culture in Greenville. Their shared vision to celebrate positivity within this community has helped to grow their venture in exciting ways.
The Roasts of Wimp
Wimp currently boasts three delightful roasts named after influential figures: Coltrane, Kubrick, and Kahlo. Each blend has been carefully crafted, ensuring that every cup of Wimp coffee is a rich experience that doesn’t compromise on flavor or quality.
Looking to the Future
As Wimp prepares to spread its wings, founder Matthew Smith has his eyes set on placing Wimp’s decaffeinated offerings in local coffee shops across Greenville. Currently, the brand is busy signing up wholesale partners, aiming to become a staple in the coffee community.
Final Thoughts
With Wimp, Greenville is on the cusp of a coffee revolution that offers a fresh perspective on a beloved beverage. For those who have longed for a vibrant, delicious decaf option, your wish is now fulfilled. Embrace healthier choices without sacrificing your love for coffee—Wimp is here to keep your cup full and your spirit light!
