New Brunch Restaurant Crave Opens in Greenville

News Summary

Crave, an all-day brunch restaurant, has opened at 600 S. Main St. in Greenville on February 23, 2023. Co-managed by food enthusiasts, including a ‘Hell’s Kitchen’ alum, Crave aims to redefine brunch with unique offerings like red velvet waffles and jerk chicken. Currently in its soft opening phase, the restaurant has garnered positive community interest and is set to expand with a rooftop dining area and special events in the future.

Exciting News for Foodies in Greenville!

Greenville, get ready to tantalize your taste buds because a new gem has just opened its doors! Crave, an all-day brunch restaurant, hit the scene on February 23, 2023, and is located right below Jianna on Main Street, specifically at 600 S. Main St.. What’s the buzz all about, you ask? Well, Crave is here to revolutionize the way we think about brunch, and it seems like they’re off to a fantastic start!

Meet the Team Behind Crave

This exciting venture is co-managed by a trio of food enthusiasts: Marvis DeCoteau Kelly, James D. Byrd, and culinary whiz Jason Ellis, who happens to be a familiar face from season seven of “Hell’s Kitchen.” Each of these partners brings their unique flavor and experience to the table—quite literally!

Soft Opening with Great Response

Crave is currently in a soft opening phase, a smart move that allows the team to gauge customer reactions without diving into a full-blown launch. And despite a low-key marketing effort, it looks like locals are hungry for the delicious offerings that Crave has in store. The foot traffic has been steady, and word of mouth is clearly doing its magic!

A Sought-After Location

What’s even more impressive is that the space has been hot property. The partners had their eyes on this location for a whopping two years before finally having their bid accepted, which came right after Hurricane Helene made its mark. Can you imagine how long they’d waited to make their brunch dreams come true?

Community Roots

Let’s chat a bit about Jason Ellis, who may just be the heart of this establishment. As a Greenville native, he spent his childhood here before life took him elsewhere. After returning home following his parents’ divorce, he laid down roots and went on to attend The Culinary Institute of the Carolinas. With prior experience working under a renowned chef and a history of creating his own BBQ restaurants, he’s more than ready to whip up something special at Crave!

Brunch Done Differently

Now, what can you expect from their mouthwatering menu? Crave is here to shake things up with some creative and diverse offerings! Picture this: red velvet waffles, jerk chicken and waffles, fish and grits, and beef oxtail with red wine demi-glace and grits. Yes, please! Their vision is all about capturing that delightful brunch culture you find in big cities, allowing people to enjoy brunch at any hour of the day.

More to Look Forward To

But wait, there’s more! Crave also has plans to open a stunning rooftop dining area this summer, promising a perfect spot to soak up the sun while enjoying those fabulous dishes. Additionally, they’re toying with the idea of hosting dinner-and-a-movie events in the near future, which would certainly add some extra excitement to the dining experience.

A Welcome Addition to Greenville

Final Thoughts

So, if you find yourself wandering the lovely streets of Greenville, keep an eye out for Crave. With its delightful menu and fresh take on brunch, it’s quickly becoming a must-visit spot in downtown. Grab your friends, round up your family, and head over to experience what all the fuss is about. Bon appétit!

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Additional Resources

• Upstate Business Journal
• GVLtoday
• Atlanta Magazine
• Greenville Online
• The State
• Wikipedia: Brunch
• Google Search: Greenville SC food trends
• Google Scholar: Culinary Arts
• Encyclopedia Britannica: Restaurant
• Google News: Greenville restaurant news