News Summary
Crave, a new all-day brunch restaurant, has opened in Greenville, featuring creative dishes crafted by Chef Jason Ellis. Located at 600 S. Main St., it offers a unique brunch menu, catering to various dietary preferences. With hours extending into the night and plans for a rooftop space, Crave is set to become a beloved destination for brunch lovers in the community.
Greenville Welcomes Crave: A Delightful All-Day Brunch Experience
Hey there, brunch lovers! Greenville is buzzing with excitement as a brand-new spot for all-day brunch has just opened its doors. Say hello to Crave, located at 600 S. Main St., right below the popular Jianna. This innovative restaurant, which sprang to life in early March 2025, is the brainchild of Chef Jason Ellis, along with his pals James Byrd and Marvis Kelly. If you’re a fan of brunching anytime, get ready for a treat!
A Culinary Adventure Awaits
Crave boasts a creative and mouthwatering brunch menu that is available all day long! Imagine sinking your teeth into their unique dishes like lobster biscuits and the oh-so-decadent smoked oxtail benedict. And don’t forget about the deliciously fluffy waffles that come in flavors like strawberry lemonade and peach cobbler, all priced between $11 and $13. For those who crave something savory, the shrimp and grits are a must-try, as well as the smoked oxtail served with an herbed red wine demi-glace. The menu really reflects Chef Ellis’s roots from St. Louis, Missouri, complete with some delightful barbecue options!
Hours of Deliciousness
With Crave’s doors open to diners from 11 a.m. to 9 p.m. on Wednesday and Thursday, and extended hours to 11 p.m. on Saturday and Friday, those craving a late-night brunch can finally find a spot just for them. Sundays kick off with brunch from 10 a.m. until 8 p.m., ensuring that the weekend winds down with delicious flavors!
Worried about dietary restrictions? Crave has got you covered! The restaurant features a full bar and various options that cater to vegan, vegetarian, and gluten-free diets, making it a welcoming destination for everyone. This thoughtful approach to the menu is driven by Chef Ellis’s personal commitment to a mostly plant-based diet, leading to an interesting variety of tastes that anyone can enjoy.
Rooftop Plans and More
But that’s not all—there are exciting plans for the future! Crave intends to add a rooftop space for special events, so keep your eyes peeled for fun ideas like dinner and a movie nights as well as rooftop brunch buffets later on. Just imagine enjoying a summer evening under the stars with delicious food and good company!
A New Beginning in a Turnaround Space
Crave opens its doors in a space that’s had a troubled past, previously housing the 821 Lounge before it closed due to safety concerns. Chef Ellis and his team initially faced challenges in securing the property but were eventually awarded it after the closure of the previous establishment. Their determination to turn the space around is evident in the vibrant atmosphere now present.
From Kitchen to Celebrity Events
There’s no doubt that Chef Jason Ellis knows his way around the kitchen. His impressive culinary background includes showing off his skills on Season 7 of “Hell’s Kitchen.” Since then, he has worked as a private chef for celebrities, including big names like Usher and Ludacris. After maintaining close connections with his childhood friends Byrd and Kelly, his return to Greenville was undoubtedly a heartfelt decision.
Overall Experience
Crave isn’t just about savory bites—it is about community, friendship, and culinary creativity. With a strong bond between the owners and their backgrounds in the nightclub and restaurant sectors, they are set to put Greenville on the map for late-night brunching. So, gather your friends and family and head to Crave; your taste buds will thank you!
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Additional Resources
- Upstate Business Journal: New Brunch Spot Co-Founded by Celebrity Chef
- Post and Courier: Jason Ellis Opens Crave in Greenville
- GVLtoday: Food Trends in Greenville
- WYFF4: New Restaurant in South Carolina
- The State: South Carolina News
- Wikipedia: Brunch
- Google Search: Greenville food trends
- Encyclopedia Britannica: Brunch
- Google News: Greenville restaurants
- iHeart: Best Fried Chicken Joint in North Carolina
