Categories: Sponsored News - Digital Marketing

Exciting New Additions to BriteCap Financial’s Leadership Team

BriteCap Financial's leadership team is poised to make significant changes to enhance small business financing.

News Summary

BriteCap Financial LLC has announced significant changes in its leadership team just before the holiday season. New appointments include Evan Day as Vice President of Digital Marketing, Pushkar Choudhuri as Chief Financial Officer, and Dave Lafferty as Chief Credit Officer, all aimed at enhancing the company’s commitment to empower small businesses through innovative lending solutions.

Exciting New Additions to BriteCap Financial’s Leadership Team

Las Vegas is buzzing with exciting news as BriteCap Financial LLC, a leading non-bank lender, announced significant changes in its leadership team just before the holiday season. On December 23, 2024, the company revealed the appointment of Evan Day as the new Vice President of Digital Marketing. This comes on the heels of previous appointments, including Pushkar Choudhuri as Chief Financial Officer and Dave Lafferty as Chief Credit Officer. Let’s take a closer look at these changes and what they mean for the company.

Welcoming Evan Day

Evan brings with him over 15 years of experience in data-driven marketing strategies, which include a strong focus on data analytics, marketing automation, and lifecycle management. Holding a Master’s degree in Data Science, he is currently pursuing a PhD in Neuroscience, which underlines his commitment to making informed and strategic decisions. His arrivals promise to uplift BriteCap’s marketing strategies to the next level.

In the words of BriteCap’s CEO, Richard Henderson, “We are thrilled to welcome Evan to our team. His proven track record in transforming customer acquisition and retention strategies aligns perfectly with our goals.” His excitement is certainly shared by Evan, who expressed how grateful he is to join BriteCap during this growth period. He appreciates the company’s mission to empower small businesses, stating that he looks forward to making a meaningful impact.

Strengthening Financial Leadership

The leadership team at BriteCap felt the momentum build with the earlier appointment of Pushkar Choudhuri on December 16. With over 20 years of experience in financial planning, corporate finance, and investment banking, Pushkar’s role as Chief Financial Officer is pivotal. He emphasized his mission, expressing enthusiasm for increasing access to capital for small businesses. “I look forward to helping expand our services to the businesses that need them most,” he shared.

Prior to Pushkar’s addition to the team, Dave Lafferty was appointed as Chief Credit Officer on December 9. He joins with a wealth of knowledge spanning 30 years in credit, risk, underwriting, and portfolio management. Dave considers it an exciting honor to join BriteCap at a critically important time in its journey, echoing the collective sentiment of progress on the team.

A Bold Vision for the Future

Richard Henderson’s vision for BriteCap is clear: the company aims to redefine business lending and offer a frictionless lending experience for small businesses across various sectors, including medical, construction, technology, and manufacturing. This strategic push signifies the company’s commitment to addressing the financial needs of its clients effectively.

BriteCap offers flexible financing with credit acceptance ranging from grades A to C. Their mid-ticket equipment leases and loans can vary from $15,000 to an impressive $5 million, designed to cater to the different needs of small businesses around the nation.

What’s Next for BriteCap?

With a headquarters based in Norwalk, CT, and regional offices located in California, New Jersey, and Utah, BriteCap Financial is well positioned in the market. The company is a majority-owned subsidiary of a holding company affiliated with NMEF, enhancing its capabilities in providing quick and affordable working capital to small businesses in need. With the new leadership team in place, the company is undoubtedly set for a significant evolution in their service offering.

Learn More

For anyone interested in learning more about how BriteCap Financial is changing the finance space for small businesses, you can explore their website at www.britecap.com and see firsthand the exciting developments as they unfold. The leadership team is eager to forge new paths, create meaningful connections, and ultimately, help more small businesses thrive.