News Summary
Texas A&M International University (TAMIU) achieved recognition at the 12th Annual Education Digital Marketing Awards, winning seven national awards. The Office of Public Relations, Marketing and Information Services (PRMIS) garnered accolades for their innovative campaigns, including ‘Release the Quacken’ and ‘Dusty’s Glow-Up’, showcasing the university’s creativity and excellence in marketing.
Texas A&M International University Shines with Multiple National Awards
In a delightful celebration of creativity and innovation, Texas A&M International University (TAMIU) recently brought home an impressive tally of awards during the 12th Annual Education Digital Marketing Awards, held on July 31, 2023. This recognition serves to highlight the fantastic work done by TAMIU’s very own Office of Public Relations, Marketing and Information Services (PRMIS).
A National Showcase of Excellence
The Education Digital Marketing Awards is a prestigious national competition that shines a light on exceptional work in educational websites, digital content, electronic communications, mobile media, and social media strategies. This year, over 1,000 entries from colleges, universities, and even secondary schools all across the country were scrutinized by a panel of judges made up of experienced education marketers and adept advertising professionals.
Seven National Awards
Amid all that talent and creativity floating around, TAMIU’s PRMIS stood out by snagging a remarkable total of seven national awards. Talk about making a splash!
Words from the Director
Steve Harmon, the Director of PRMIS, couldn’t contain his pride in the team’s achievements. He remarked that these awards affirm the team’s creativity, drive, innovation, passion, and teamwork that they pour into their day-to-day duties. “We’re always searching for new and engaging ways to share our university’s mission and story across various platforms,” Harmon noted.
Highlighting Creative Campaigns
Among the standout initiatives that contributed to this success were several notable campaigns. One was the “Release the Quacken” campaign, which brought joy to campus life by celebrating enrollment growth with a whimsical flood of rubber ducks around the university’s grounds. Another campaign, called “Dusty’s Glow-Up”, introduced the university’s new mascot, bringing a fresh and fun energy to the institution.
Fostering Positive Engagement
Harmon expressed immense pride in the energetic efforts of the PRMIS team, noting how their innovative strategies contribute to positive engagement, recruitment, retention, and an enhanced community perception of the University. The acknowledgment they’ve received among national peers is not just rewarding, but also incredibly motivating for the team.
The Path Forward
As PRMIS continues its bright trajectory, Harmon emphasized the crucial role of innovation in their marketing approach. He stresses the need to constantly elevate their creative bar to remain at the forefront of the competitive landscape. TAMIU’s repeated success in taking home awards from various regional, state, national, and even international competitions exemplifies their commitment to improvement and excellence.
A Commendable Team
While Harmon leads this talented team of professionals, the combined expertise and energy of the entire PRMIS group plays a vital role in their ongoing success. Although the individual identities of his team members remain undisclosed, it’s clear that they are a powerhouse of creativity and initiative.
In Conclusion
Texas A&M International University is clearly crafting an inspiring narrative in higher education marketing. With the accolades from the Education Digital Marketing Awards, along with the continuous drive for innovation, TAMIU and its PRMIS team are poised for even greater achievements in the future.
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- Texas A&M International University
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