Greenville Celebrates Southern Tide’s New Headquarters!
Greenville is buzzing with excitement as local favorite, Southern Tide, has officially opened its brand new headquarters in the historic Borden Building near Unity Park. This coastal lifestyle apparel company has deep roots in the community, and their recent unveiling is a testament to their commitment to Greenville.
A Ribbon-Cutting Ceremony
On December 17, 2024, Southern Tide celebrated their grand opening with a vibrant ribbon-cutting ceremony. The event brought together local partners who’ve played crucial roles in making this dream a reality. Key contributors like The Furman Co., Harper General Contractors, and McMillan Pazdan Smith Architecture were all in attendance, showcasing the collaborative spirit that brought this project to life.
History Meets Modernity
Located at 711 W. Washington St., the new headquarters captures the historic essence of the Borden Building while integrating modern functionalities. It’s designed to inspire collaboration and creativity, aligning perfectly with Southern Tide’s values of quality and tradition. CEO Carey Ann Campbell expressed her enthusiasm, stating, “The opening of our new headquarters in the historic Borden Building marks an exciting milestone for Southern Tide. Greenville has always been an integral part of our story, and we are proud to deepen our roots in this vibrant community.”
A Unique Design Experience
The design and build of the facility involved a variety of specialists to ensure that every detail resonated with Southern Tide’s mission. From the construction managed by Harper General Contractors to the meticulous restoration by Furman Co., and the innovative architectural vision of McMillan Pazdan Smith Architecture, this space is more than just an office; it’s a hub for creativity and innovation. Local artist Katie Bolt contributed artistic touches that give the office a unique flair, while companies like Alfred Williams & Co. and Peden Wright Interiors crafted a welcoming and functional environment!
Looking Forward
Southern Tide, founded in 2006 and famous for its iconic Skipjack Polo, offers a range of apparel for the entire family. As a wholly-owned subsidiary of Oxford Industries (NYSE: OXM), the brand is positioned for exciting growth ahead. The new headquarters isn’t just a place for employees to work; it’s a space designed for collaboration and inspiration, making it a prime location for corporate retreats, meetings, and events.
Gratitude for the Community
Carey Ann Campbell took a moment to acknowledge the unwavering support the company received from employees, local partners, and the city, saying, “This space not only honors the city’s rich history but also reflects our commitment to fostering innovation, collaboration, and growth for years to come.”
What Lies Ahead?
As excitement continues to build around Southern Tide’s new headquarters, the company looks toward a future filled with possibility. This move not only solidifies their presence in downtown Greenville but also sends a strong message about the importance of community, collaboration, and tradition!
So, the next time you see that emblematic Skipjack Polo or those stylish coastal threads, remember the story behind them—crafted with care and community right here in Greenville!
