Exciting Times for Southern Tide as They Plant Roots in Downtown Greenville
Greenville, the vibrant city known for its charm and welcoming atmosphere, is buzzing with excitement following the recent move of Southern Tide. This beloved retail company, which boasts a coastal flair in its clothing, has set up its new headquarters in the beautifully renovated Borden Building located at 711 W. Washington St.. This new space comes as a breath of fresh air for Southern Tide, especially since they needed more room to accommodate their growth.
A Spacious Step Up
Previously, Southern Tide operated out of a smaller location at 84 Villa Road in East Greenville. However, the team quickly realized they outgrew that space as their business blossomed. The move to the historic Borden Building offers everything they were looking for: functional work space, conference rooms, and dedicated offices. This level of improvement was essential to keep up with their expanding operations.
CEO Carey Ann Campbell expressed just how thrilled the entire team is about this transition. “We’re incredibly excited to be here,” she shared, with an obvious glow of enthusiasm. The proximity to the newly developed Unity Park is seen as a fantastic advantage for the company and a big win for the downtown area. Campbell added, “Our team really wanted to be downtown. They wanted to be in a more collaborative space. We’re truly excited to be part of the Greenville community, and this space enables that.” Isn’t it heartwarming to see a business care so much about its surroundings and team?
The Borden Building: A Historical Gem
The Borden Building, which saw restoration efforts spearheaded by The Furman Co., has become a shining example of how historic sites can be transformed into functional modern workspaces. The renovations began in 2022 and have successfully preserved much of the building’s architectural charm while integrating contemporary amenities. This perfect blend makes this location ideal for Southern Tide, who pride themselves on their brand’s aesthetic.
The Journey of Southern Tide
Southern Tide has come quite a long way since its inception in 2006 in Greenville. The brand has gained popularity not only locally but also nationally, selling its cool, casual clothing in over 700 stores across the United States. With a solid reputation for quality nautical-inspired apparel, Southern Tide remains a favorite among fans who appreciate style that feels both relaxed and adventurous.
A New Chapter Begins
As Southern Tide settles into its new home, the team looks forward to forging new connections in the downtown Greenville community. With its mission to embrace the coastal lifestyle through clothing, Southern Tide aims to inspire local residents and visitors alike to enjoy their beautiful surroundings. The future looks bright as they get ready to jump into this next chapter in their journey.
If you’re in the area, be sure to swing by the Borden Building and check out what Southern Tide has to offer. Who knows? You might just find that perfect outfit to complement your lifestyle. With new space comes new possibilities for creativity, collaboration, and celebration. Here’s to Southern Tide and their exciting new adventure downtown!
