Southern Tide Takes the Plunge into Downtown Greenville!
Greenville, South Carolina is buzzing with excitement as Southern Tide, the popular retail brand known for its coastal-inspired attire, has officially moved into its *fresh* new headquarters in the heart of downtown! After years at 84 Villa Road in East Greenville, the company has made its leap to a revitalized space at 711 W. Washington St. inside the beautifully restored Borden Building.
A Perfect Fit!
Southern Tide’s recent move was driven by its rapid growth and need for a larger, more functional space. The new location provides not just room to breathe, but also offers added workspaces, conference rooms, and private offices that meet the needs of its expanding team. CEO Carey Ann Campbell expressed her enthusiasm about the transition, stating, “We’re incredibly excited to be here. Being close to Unity Park has been a tremendous asset for our company.”
It’s clear that the team has longed for a spot downtown where they could feel more connected and collaborative. “Our team really wanted to be downtown. They wanted to be in a more collaborative space. [We’re] really excited to be part of the Greenville community and the space enables that,” added Campbell with a smile.
Restoration with a Purpose
The story of the Borden Building is also an enchanting one. The restoration of this historic gem was spearheaded by The Furman Co., with renovations kicking off in 2022. It’s a wonderful blend of the old and new, breathing life back into the area while aligning beautifully with Southern Tide’s signature style. The mix of *charm and functionality* makes it the perfect home for this beloved brand.
From Greenville to the World
For those who may not know, Southern Tide was born in Greenville back in 2006 and has been making waves ever since. The brand’s flair for combining classic Southern roots with a coastal vibe has landed it in over 700 stores across the United States, and they’re still riding that wave of success. The new digs are not just a new office; they symbolize a commitment to *growth and community*—two principles the brand holds dear.
A New Era in Downtown
As Southern Tide settles into their new home, it’s evident they’re not just looking to set up shop; they want to truly integrate into the fabric of downtown Greenville. The company’s air of excitement is contagious, and locals can’t help but feel a surge of pride seeing a hometown brand thriving in such a vibrant location.
With the perks of being near Unity Park, the Southern Tide team is looking forward to creating a dynamic workplace that inspires *creativity and collaboration*. The area is filled with shops, cafés, and culture—a *perfect* backdrop for a brand that celebrates a carefree, coastal lifestyle.
Community Connection
This move marks a significant step not just for Southern Tide, but for the entire downtown Greenville community. As businesses and residents come together in this revitalized space, it fosters an atmosphere of shared growth and opportunity. Whether you’re a longtime fan or just discovering Southern Tide, the next time you’re downtown, it might be worth taking a stroll by their new home.
Wrap it Up!
So, here’s to Southern Tide and to new beginnings! With their fresh new space, a loyal following, and a commitment to community, the sky’s the limit. Be on the lookout for exciting developments from this beloved brand as they set sail into their next chapter in the heart of Greenville!
