Exciting Developments Unveiled at BUILD: The Dev Conference for AI & Apps
This year’s BUILD conference, taking place in the vibrant city of San Francisco from November 12 to 14, has kicked off with a bang, captivating tech enthusiasts and marketers alike with groundbreaking insights into the future of marketing and artificial intelligence. As industries adapt rapidly to technological advancements, attendees are eager to dive into the latest trends and tools that promise to redefine their strategies moving forward.
The New Normal in Marketing
In recent years, there’s been a notable shift in how businesses approach marketing strategies, largely fueled by the rise of advanced AI technologies, increasing privacy concerns, and a newfound emphasis on data-driven strategies. As we gear up for 2025, these shifts aren’t just passing trends, but rather, they have become the keystones of a new marketing landscape. The latest edition of The Modern Marketing Data Stack delves deep into this fresh reality, presenting an array of technologies that help organizations thrive in this evolving ecosystem.
Understanding Data Gravity
One of the standout insights from this year’s discussions revolves around the concept of data gravity. The idea is simple yet powerful: large, unified datasets exert a force that attracts more technologies and processes around them. With this in mind, the martech stack is no longer just a collection of tools, but rather a dynamic landscape of interlinked technologies that orbit around a core of valuable data.
Insights from Over 9,800 Customers
This year, the conference organizers released a comprehensive report that analyzes how over 9,800 customers within the Snowflake AI Data Cloud have constructed their marketing stacks to drive growth. This extensive research offers a glimpse into the transformative strategies that are emerging in a world where AI and privacy considerations are at the forefront.
Interestingly, the report highlights that three key factors have risen above the noise, establishing themselves firmly in the marketing playbook. These factors are akin to the game-changing impact of the smartphone and are here to stay. Furthermore, the document elaborates on how old and new measurement strategies are evolving, emphasizing the sophistication of data-connected applications and sharing real-world success stories.
A Look at Growth Metrics
What’s truly captivating is how these technologies are being evaluated. The research framed its analysis over a twelve-month period, spanning from May 2023 to April 2024. Initial steps involved identifying the active technologies being utilized, with specific criteria that focused on actual use and revenue generation.
By categorizing technologies based on their interaction with Snowflake’s platform, the report revealed two distinct groups: those leveraging Snowflake for data integration, transformation, and analysis workloads, and those utilizing the platform for collaboration. With less than 2% of tools overlapping in categories, the analysis provided a clear view of how diverse these solutions can be.
Crafting a Penetration Index
The research also features a nifty penetration index that measures how deeply integrated different technologies are within the Snowflake framework. This metric offers a transparent look at which partners have grabbed a substantial foothold among users, allowing marketers to make informed decisions based on data.
Looking Ahead
As the BUILD conference unfolds, attendees are buzzing with enthusiasm about the potential of AI and data-driven marketing strategies. The report not only identifies leaders in the marketing tech space but also highlights emerging players poised for success. With all this knowledge at their fingertips, marketers are gearing up to embrace this new world where data and AI work hand in hand.
Wrap Up
With the conference still going strong, there’s plenty more to learn and explore in the coming days. As we move towards 2025, the changes in the marketing landscape are becoming increasingly evident, making gatherings like BUILD such a vital source of inspiration and knowledge. So, whether you’re a marketer, developer, or just a tech enthusiast, this year’s discussions are certainly not to be missed!
